During my time as a Brand Manager at Richmond Enterprises — a leading FMCG distributor in the UAE — I managed and grew a portfolio of internationally recognized brands including Walkers, El Almendro, Twist & Drink, and Gullón. This role gave me a front-row seat to the full value chain of FMCG operations, from import logistics and distributor negotiations to in-store marketing and consumer engagement. I worked closely with cross-functional teams to develop go-to-market strategies, optimize pricing structures, and adapt global brand identities to resonate with regional audiences.