ABOUT ME

I'm a curious and driven professional with a passion for shaping ideas into thoughtful brand and business concepts. I bring a hands-on approach to strategy, concept development, and execution — always grounded in insight, creativity, and a clear sense of purpose. I enjoy collaborating with diverse teams to create work that feels both meaningful and impactful.

Work Expereince

Senior Consultant

Deloitte | Dubai

2024 - Present

Drive strategic growth across Deloitte’s top revenue-generating accounts in the Middle East by developing data-backed account plans and identifying new business opportunities. Combine market insights, competitor analysis, and relationship mapping to shape client strategy.

Brand Manager

Richmond Enterprises | Dubai

2023

Managed a diverse FMCG portfolio, driving market entry and product rollout across the GCC and Levant. Blended data analysis with retail activation and creative storytelling to position international brands effectively in competitive regional markets.

Founder

Spread | Toronto

2021-2022

Founded and scaled a catering company focused on local, sustainable F&B products. Led brand development, operational strategy, and customer segmentation to achieve rapid growth and strong repeat business.

Founder

Fig Tree | Toronto

2020

Conceptualized and launched a seasonal pop-up venue offering curated F&B and cultural experiences. Oversaw branding, venue design, operations, and marketing, delivering consistent profitability and full-house engagement.

Corporate Event Coordinator

10tation Event Catering | Toronto

2019-2020

Built and managed relationships with leading Canadian corporations to deliver customized catering solutions tailored to their needs. Analyzed marketing data to identify inefficiencies and proposed strategic business development initiatives aligned with market trends and target audience insights.

Social Media & Operations Manager

Soufis Restaurant | Toronto

2018-2019

Conducted market research and gathered customer feedback to uncover key insights into consumer preferences. Managed retailer relationships and supported distribution efforts by ensuring efficient inventory replenishment and the execution of promotional strategies. Successfully secured placement of Soufi’s packaged food products in major Canadian retail chains.

Skills

Conceptual Design, Brand Management, Identity & Branding, Social Media Marketing, Digital & Web, Event Management,

Content Creation, E-commerce

Education

& Certifications

Certificate | Digital Marketing & e-Commerce

2022 | Google

Certificate | Project Management

2022 | PMI

Concept to Market Sprint

2022 | Venturepark Labs

Bachelor of Arts | Production Design