ABOUT ME

I'm an entrepreneurial and intellectually curious individual, with a demonstrated ability in end-to-end execution of a concept and brand development. My strategic thinking and customer-centric approach to business will enable me to contribute to meaningful and innovative work alongside a diverse and cross-functional team.

Work Expereince

Founder

Spread | Toronto

2021-Present

Created a grazing catering company that celebrates Canadian local products, and successfully delivered over 300 orders in the first 6 months. I put my passion for marketing to work by creating a comprehensive strategy that includes SEO, paid advertising and social media ads, to enhance product visibility and effectively convey the value proposition to potential customers.

Founder

Fig Tree | Toronto

2020

Created the Figtree brand with an aim to showcase the city’s diversity through live music and a rotational menu of signature cocktails and snacks. Developed and implemented a paid social media marketing campaign and successfully delivered a full house throughout the season. Led business operations effectively by managing inventory, staff and daily operations from open to close.

Corporate Event Coordinator

10tation Event Catering | Toronto

2019-2020

Established and nurtured relationships with a number of Canada’s top corporations to provide customize catering menus and events to meet their unique needs. Analyzed marketing data and key metrics to identify marketing inefficiencies and presented new business development strategies that align with market trends and reach target customers effectively.

Socail Media & Operations Manager

Soufis Restaurant | Toronto

2018-2019

Conducted market research and gathered customer feedback to gain valuable insights into customer preference. Effectively managed relationships with retail partners and supported distribution efforts with retailers to efficiently manage inventory replenishment and support promotion and marketing initiatives. Successfully brought Soufi’s product line of packaged food goods into major retailers in the Canadian market.

Skills

Brand Management, Identity & Branding, Social Media Marketing, Digital & Web, Event Management,

Content Creation, E-commerce

Education

& Certifications

Certificate | Digital Marketing & e-Commerce

2022 | Google

Certificate | Project Management

2022 | PMI

Concept to Market Sprint

2022 | Venturepark Labs

Bachelor of Arts | Production Design