Fig Tree

A speakeasy backyard bar featuring a selection of signature cocktails and bites that aim's to celebrate the city’s diversity through live music.

Founder | 2020

How Fig Tree was Built

How to grow a fig tree

Three important steps to follow.
Three core steps that helped me grow a strong and unique business.

Plant the seed

Concept Creation

The concept was created out of necessity to bring life and music into the neighbourhood. Research alongside conceptualization directed the vision of how Fig Tree will grow.

Give it sunlight

Branding

The concept came to life through the process of designing the brand. Consistency when designing the space, logo, social media accounts and menu contributed to the customer experience.

Water regularly

Managing

Once Fig Tree bloomed it was time to run it. From managing to finding the right musicians to play, this process constantly challenged my creativity and quick problem solving skills..

Brand Values

Community

Inclusivety

Creativity

to run a successful business:

What I had to learn

Marketing

Running online ads, using data analytics to lead effective marketing strategies and creating engaging social media content.

Leadership

Leading a team, communicating objectives and ensuring an enjoyable work environment.

Operations

Taking risks when investing in the business, budgeting, P&L, managing inventory, pricing and tracking expenses.

Designing the Space

The Fig Tree brand was deeply rooted in culture, community and art, and so was the design. Inspired by the Mediterranean, the walls were painted a neutral and refreshing tone to create an escape within the city. A community of artists collaborated on painting the fig tree mural that brought the space to life. With the customer in mind, the goal was to create a unique a fully immersive experience.

The skill set that drove the design process and allowed the Fig tree seed to grow and flourish, was:

I rolled up my sleeves and got to work. Some elements were repurposed and others were built from scratch. Functionality and design were at the forefront of every decision.

In two short weeks the space was transformed into an oasis of music, laughter and freedom.

Building the Space

Hidden Gem!! Amazing cocktails and vibe on the patio! They also have live music on Friday's and Saturday’s. Try their Hendricks cucumber cocktail it’s out of this world!

Sara

A gem on Toronto's Queen West!! A must for live music, sweet cocktails and a welcoming environment.

Tony

Had the most wonderful time listening to live music with some amazing cocktails at FigTree! Patio is really cozy and makes you feel like you left the city. Recommended!

Ryan

PomegranatE martini

Signature Cocktail Recipe

2oz Sumac infused vodka

1oz Falernum

1.25oz Lime juice

1.25oz Pomegranate juice