I'm Dyala Zeine
An entrepreneur, brand and social media manager.
Fig Tree
A speakeasy backyard bar featuring a selection of signature cocktails and bites that aim's to celebrate the city’s diversity through live music.
Founder | 2020

How Fig Tree was Built
How to grow a fig tree
Three important steps to follow.
Three core steps that helped me grow a strong and unique business.
to run a successful business:
What I had to learn
Marketing
Running online ads, using data analytics to lead effective marketing strategies and creating engaging social media content.

Leadership
Leading a team, communicating objectives and ensuring an enjoyable work environment.
Operations
Taking risks when investing in the business, budgeting, P&L, managing inventory, pricing and tracking expenses.

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Designing the Space
The Fig Tree brand was deeply rooted in culture, community and art, and so was the design. Inspired by the Mediterranean, the walls were painted a neutral and refreshing tone to create an escape within the city. A community of artists collaborated on painting the fig tree mural that brought the space to life. With the customer in mind, the goal was to create a unique a fully immersive experience.
The skill set that drove the design process and allowed the Fig tree seed to grow and flourish, was:
I rolled up my sleeves and got to work. Some elements were repurposed and others were built from scratch. Functionality and design were at the forefront of every decision.
In two short weeks the space was transformed into an oasis of music, laughter and freedom.

Building the Space


Hidden Gem!! Amazing cocktails and vibe on the patio! They also have live music on Friday's and Saturday’s. Try their Hendricks cucumber cocktail it’s out of this world!
Sara
A gem on Toronto's Queen West!! A must for live music, sweet cocktails and a welcoming environment.
Tony
Had the most wonderful time listening to live music with some amazing cocktails at FigTree! Patio is really cozy and makes you feel like you left the city. Recommended!
Ryan

PomegranatE martini
Signature Cocktail Recipe
2oz Sumac infused vodka
1oz Falernum
1.25oz Lime juice
1.25oz Pomegranate juice